Founder Karen Grover Scott invited us to name and craft a brand around her vision for a new expression of womens' fashion. We responded with KOVET — as in "to desire" — and spelled with a "K" to personalize the moniker. With soft pinks and a glint of gold foil, the brand expresses a sophisticated SoCal panache. The positioning passages goes like this: Experience a truly one-of-a-kind boutique dedicated to the active and body conscious woman seeking unique apparel with unparalleled quality and fit at an exceptional value. Created with a SoCal vibe and a relaxed atmosphere, this boutique is an oasis in which to discover that perfect outfit and your very best you! Escape with a refreshing white wine at the bitty-bar and take in sounds of the West Coast as you slip into our super-luxe dressing rooms. Before long you'll be whispering… "I've a feeling I'm not in Northbrook anymore!"

Interior Design by Charlie Greene Studio

SECTOR
Retail

DISCIPLINE
Naming, Identity, Content Development, Writing, Art Direction, Exterior + Signage, Custom Fixtures, Packaging, Website, Print + Digital Advertising, Social Media

AWARDS
GDUSA 2016 ✷ Package Design Award

In collaboration with landscape architects and planners The Lakota Group