From the featured donor wall to hard-working backstage signage, sparq equipped the brand new state-of-the-art Great Lakes Center for the Arts building and grounds, which opened July 2018 in Bay Harbor, Michigan, with a comprehensive signage system — taking cues from the Center’s architectural elements, the local charm of Northern Michigan and its people, the region’s natural characteristics plus the identity’s geometric representation of the five Great Lakes. 

Undulating waves, triangles and circles along with materials echoing tumbled beach glass and aged copper, come alive in a symphony of signage that simultaneously informs guests and complements this creative and engaging place. From the exterior approach and parking lot sign system to the named interior spaces, our designs do their job with a wink and nod to the Center’s generous supporters, our clients — the talented executives, house staff and crew, the artists and amazing performances.

Theater parking master plan and signage system in collaboration with landscape architect and planner Daniel Grove of Kimley-Horn. Photography by David Sparks. Brandmark by Sprout.

DISCIPLINE
Wayfinding & Interpretive Signage, Environmental Graphics, Donor Wall, Brand Promotions

SECTOR
Performing Arts, Culture

AWARDS
GDUSA 2019 ✷ American Graphic Design Award