Hilco.Global

Fresh thinking meets AI-enhanced design to evolve Hilco Global’s “Smarter” brand positioning across channels.

✴︎ Diversification

  • Fresh thinking, content clarity and the strategic application of AI-aided design, enabled this print and digital ad campaign to open numerous doors for our industry-leading financial services client.

    Launched initially at a prominent national conference, the campaign — developed to both leverage the client’s well-established “Smarter” brand positioning and convey a new emphasis on delivering beneficial synergies across its businesses — featured immense, one-of-a-kind, ultra-high resolution brain-themed images spanning the doors of the venue’s multiple, highly trafficked elevator banks. 

    Targeted placement of individual campaign executions on print and digital trade publication back covers and scaled digital banner ads versions followed. A CRM-enabled customer and prospect email drip rounded out the campaign. 

    *Video below has audio. Unmute to enjoy.

    DISCIPLINE
    Print & Digital Communications, Enviromental Graphics, Event Graphics

    SECTOR
    Financial Services

    AWARDS
    GDUSA 2025 ✷ American Graphic Design Awards
    GDUSA 2022 ✷ American Digital Design Awards

Designed to connect ideas, amplify impact and open doors.

Where strategy, technology, design and messaging converge to keep Hilco Global top of mind and growing forward.

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St. Cloud, Minnesota