Sparq was tasked with creating a compelling and, yes, eye-catching property acquisition and move-in campaign graphics for the Doheny Eye Institute. The new building is located in Pasadena, California, home to the Tournament of Roses Parade and the Rose Bowl — both are namesakes to the city’s symbol — a red rose. We created a vivid collage combining the flower and an ever watchful eye to announce the Institute’s arrival. The graphic was incorporated into print material for invitations and PR announcements, on-site property signage and large banners that served as a backdrop during the press conference event.

DISCIPLINE
Visual Identity, Art Direction, Illustration, Exterior Signage, Print & Digital Communications, Advertising

SECTOR
Non-Profit, Research & Education