City.of.De.Pere,.Wisconsin
Strategic placemaking and branding system capturing community identity, civic pride and growth.
✴︎ Vibrancy
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We can’t say it better than City of De Pere’s Mayor Walsh:
This is a really exciting moment for our city. A new brand — both words and visual — will help us talk about what we all know — there is no better place to grow up, work, go to school and raise a family than De Pere. During the Strategic Brand and Visioning process we heard it over and over again: “I wouldn’t live anywhere else.” Join me in celebrating and expressing the new City of Pere brand. – Mayor Michael Walsh
In collaboration with landscape architect and planner Daniel Grove of Kimley-Horn; brand strategist, researcher and writer Mary Ann Rood of The M.A. Rood Company and researcher Jackie Short of The Monogram Group
* Video has sound. Unmute to enjoy.DISCIPLINE
Strategic Visioning & Planning, Brand Development, Signage, Brand Promotions, Package DesignSECTOR
MunicipalAWARDS
GDUSA 2019 ✷ American Digital Design Awards ✷ Placemaking & Branding
GDUSA 2019 ✷ American Package Design Awards ✷ Promotional Coffee Packaging
“There is no better place to grow up, work and raise a family”.
A placemaking brand that reflects the lived experience and aspirations of De Pere residents.
