Center.on Halsted
A long-term partnership shaping an inclusive, forward-thinking community landmark in Chicago.
✴︎ Storytelling
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Center on Halsted is far more than a community center — it is a model for inclusive, forward-thinking community spaces. Serving Chicago’s LGBTQIA+ community and the surrounding neighborhood, the Center advocates for and supports people of all ages, backgrounds and identities. Sparq Design is proud to have collaborated with CEO Modesto Tico Valle from the earliest stages beginning before the building’s groundbreaking to help bring his vision to life through an aspirational, forward-looking Capital Campaign. Since 2005, Sparq has led the Center’s inclusive brand identity, award-winning health and human services campaigns, event branding, and integrated print and digital marketing.
DISCIPLINE
Brand Identity, Content Development, Exterior & Interior Signage, Packaging, Website, Print & Digital Advertising, Branded Events, Social Media, Apparel, Video DevelopmentSECTOR
LGBTQIA+, Arts & CultureAWARDS
GDUSA 2022 ✷ American Digital Design Awards
GDUSA 2018, 2019 ✷ American Graphic Design Awards
GDSA 2017, 2018 ✷ Health + Wellness Design AwardONLINE FEATURES
Typotheque and Fonts in Use
Designing for equity, access and belonging.
A comprehensive brand partnership supporting inclusive community impact since 2005.
Amplifying voices. Strengthening community.
Building an enduring brand and campaign system for one of Chicago’s most inclusive institutions.
