Development of a powerful script and engaging storyboard were just the first steps in delivering a compelling launch video to introduce our client’s digital, visual merchandising and operations platform at a critical industry meeting.

With just over 30 days to deliver, and a captive audience of C-suite and senior-level retail executives eagerly awaiting the live announcement, our team styled and produced both a remote in-store video shoot and a series of in-studio sequences — blending them seamlessly with carefully selected stock footage — to create realistic retail moments on screen that effectively illustrated the platform’s unique features and market relevance. 

A targeted email campaign contained a link to a landing page on the business’ website. Customized printed collateral and a sales deck, each leveraging talking points and still frames derived from the video, were also produced and utilized throughout the launch period. 

*Video has sound. Unmute to enjoy.

DISCIPLINE
Brand Identity Refresh, Video, Digital Experiences, Event Signage

SECTOR
Retail